Big Machine Label Group has announced the promotion of Carly Strickland to A&R Director. In this elevated role, she will continue to sign and develop talent across the Big Machine Records, The Valory Music Co. and BMLG Records imprints.

Strickland is a University of Alabama graduate who previously worked as Creative Director at RareSpark Media. During her tenure at BMLG, she has been instrumental in launching the careers of acts such as Riley Green, Conner Smith, Tiera Kennedy, Jackson Dean, Abbey Cone, and Mackenzie Carpenter.

“Carly has been instrumental in the A&R process for many of our newest artists,” shares A&R Executive Vice President Allison Jones. “Her passion for songs, songwriters and artists is unrivaled. She has earned great respect in the creative community and our partners.”

“I feel so lucky to continue at Big Machine. I’m proud of the projects I’ve gotten to be a part of so far and I’m even more excited about the future and what we are going to accomplish together,” says Strickland. “It has been an absolute privilege to learn under the leadership and guidance of Scott [Borchetta] and Allison and a complete joy working with the artists, writers, producers, publishers and other creators along the way.”

Strickland will continue reporting to Jones, and can be reached at [email protected] .