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DUBLIN , Sept. 13, 2022 /PRNewswire/ -- The "2022 Annual Benchmarking Report: Local Media's Digital Revenues" report has been added to  ResearchAndMarkets.com's offering.

This is our annual assessment of how much of the $92 billion spent on local digital advertising is being kept in-market by media companies, what types of digital advertising is being sold, and who's getting it.

Local media emerged from the pandemic with a sharper focus on digital initiatives and a new drive to sell more. This year, they're on track to capture $12 billion in digital revenue, stealing market share from the big pureplay companies for the first time in 15 years.

The 66-page report features 45 charts and tables, including benchmarking data that measures digital revenue performance for TV stations, local cable systems, daily and weekly newspapers, and radio stations.

Two appendices list ad-spending estimates for 513 U.S. markets for 2021 and 2022, including estimates of local media's Obtainable Digital Revenue in each market.

Key Topics Covered: Background & Methodology

Chapter 1: Reversal of Fortunes: Local Media Now Keeping More

Chapter 2: How Local Media Companies Are Developing Revenue Initiatives

Chapter 3: Benchmarking: How Much Revenue Can Local Media

Appendix A: 2021 Obtainable Digital Revenue Estimates for 513 Markets

Appendix B: 2022 Obtainable Digital Revenue Estimates for 513 Markets

For more information about this report visit https://www.researchandmarkets.com/r/pvoocq

Laura Wood , Senior Manager [email protected]   For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900   U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716

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