By Jill Schmidt PR July 13, 2022
Jones Soda Co., the original craft soda known for its unconventional flavors and user-submitted photo labels, has teamed with Sub Pop Records and sister record label Hardly Art to promote 15 artists with albums dropping this summer. This is the latest collaboration between the two iconic Seattle companies, both known for over 25 years of artistic innovation through music and imagery.
Through Jones’ REEL LABELS Augmented Reality label series, soda and music fans can see and hear exclusive clips from Sub Pop and Hardly Art artists by scanning soda bottles with the Jones mobile app. After the long pandemic-forced hiatus from the live music experience, Jones sees this as a great opportunity to use its labels to promote up-and-coming bands and celebrate one of the arts that is so important to the culture of the Jones community. Jones has also donated use of their fully customized RV to Sub Pop artist Suki Waterhouse, which she is using to tour the country from July through October.
The “Summer of Indie Music” AR experience features 15 Sub Pop and Hardly Art artists who represent the labels diverse and talented roster with exclusive clips, so indie music enthusiasts can discover new bands as they sip their favorite Jones flavors. Featured artists are based everywhere from Seattle, New York, Chicago, Austin, Virginia, New Jersey, and Massachusetts to Toronto, Montreal, and Tokyo, providing an eclectic mix of sounds to show the diversity of tastes represented by Sub Pop, Hardly Art, and Jones.
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