Every year, Super Bowl ads contain hidden Easter eggs, obscure references, inside jokes, cameos and homages. Adweek watched every ad over (and over again) looking for the best gems.

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Jameson Fleming is Adweek's agencies editor.

Steve Buscemi Is Back in a Bowling Alley With Peyton Manning for Michelob Ultra’s Super Bowl Teasers

Most Consumers Bemoan Brands That Release Their Super Bowl Ad Early

How a Small Indie Agency Keeps Winning the USA Today Super Bowl Ad Meter Over and Over Again

P&G’s Interactive Ad; Trump and Bloomberg Debut Super Bowl Spots: Friday’s First Things First

Organize and Leverage Your Measurement Toolbox

How to Use Video at Every Stage of the Customer Journey

Why Marketers Need Collaborative Work Management

Subscriber Onboarding and Engagement Done Right

It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?

By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising

If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset

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Looking for Maximum ROI? Develop a Precision Marketing Strategy

Why Marketers Can No Longer Ignore Data Governance

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